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Hi there. Studies have shown that tweets that are posted later in the day get more engagement than tweets that are posted in the morning. What that in mind, you could be missing out on a huge amount of business if you don’t tweet after work. So let’s take a look at some top tips for tweeting and for managing your social media profiles after work.
First off is planning. It goes without saying if you don’t plan, your plans fail. If you keep going and using scheduling tools like Buffer or Hootsuite, you can actually tweet whilst you’re not even there. Obviously, this can lead to a used slight drop in user interaction and stuff like that, if you’re not able to tweet back and reply to people. But it’s also a great way to show that you still have a presence on social media even when you’re not actually at your desk.
Another great tool to use is IFTTT, which is If This Then That. You can use IFTTT to send stories and topics from your favourite sites or relevant websites to your social media profiles and put it on your Buffer schedule to be tweeted out.
I’ll include links to all of the tools mentioned in the comments below.
Finally, we have automate. Now what a lot of all of these tools do above is automate your social media profiles to post while you’re not there. But too much of that can make your entire social media plan look like a bit of assembly line, which isn’t good. Social media isn’t meant to be an assembly line. It’s meant to be a two-way interaction.
With that in mind, you can use editorial calendars and engagement while you’re at work and whilst you’re not, by checking in by phone and things like that, to jump on and make your Twitter profile look a lot more natural. If you plan what’s going on months ahead, you’ll be able to come back and literally tweet out whenever you need to. Also, whenever you get in, in the morning, don’t forget to just check for you last night’s tweets. Jump through them, have a look at what people said and respond to them. This way you’ll keep your profile up to date, and everyone is happy.
Those are my top tips on how to manage social media after work. For more information, check out the Koozai blog or follow me @Koozai_harry on Twitter.