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Infographics are an increasingly popular way to package often complex or statistical data into a readily understandable and shareable format. This often results in high quality content that can go on to attract visits and links to your website. In this video, we’ll assume you’ve already created your infographic and now wish to promote it. Here are the steps that I go through.
First, post the content onto your site or blog with the rel=author attribute and send out a tweet, Facebook update and Google+ post, as you would do for any fresh content added to your blog. Pinterest is now the third largest social network, and infographics lend themselves well to its format. So post it there too.
This quickly leads on to more social bookmark sharing. I have seen the best results from StumbleUpon, Digg, and Reddit myself. I have a list of infographic-focused websites that I got from search engines. I have them listed in an Excel file along with their email addresses to submit to. If they prefer submission by a contact form or Twitter handle, I make a note of that there too as well. This list can be used time and again for all infographic submissions.
Next, I find a list of industry-related websites and blogs that I think would be genuinely interested in finding the content that I’ve got worthy of posting. There are more than you think. Work your way down your list, sending emails, tweets, and completed contact forms to the targeted parties. I send each email individually, addressed to the person by name if possible, stating what I’m sending them, why they should be interested in it, and how the data was collected. Attach a copy as well as a link to your site and ask them to link to it if they use it.
For tweets, I use the @ mention to relevant parties, and I add a link to the infographic. To find more people who might be interested on Twitter, search Twitter or use a third party application, such as WeFollow, and you might be surprised how many people really might like to get your tweet.
As you work the outreach process with consistency, you will naturally begin building relationships with general distributor partners, such as P.R. agencies, as well as fellow players in the niches from your industry. Combined, these simple outreach ideas can engage the public, drive visitors to your site, and build industry relationships. Keep doing the work and you will see the rewards.
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