Paid Search Predictions 2017

PPC Blog, Quick Vids 15th Dec 2016

(This is the transcript from our new video so it may not read as well as a normal blog post would)

Hi, I’m Graeme. My Paid Media Predictions for 2017.

First off, audiences are going to become as vital as keywords are in search targeting, if they aren’t already. The tools are much more easy to use, meaning mass adoption is there for the taking.

Second of all, people are going to be using Facebook and Google together to win. Using Facebook’s demographic targeting, Google’s remarketing, you can pull people in at the top of the funnel and then remarket to them throughout the purchase journey.

Next, people are going to get much more smarter with customer-centric ad creatives, giving more relevant information that gets people to click. Ad spend is going to change. Where audience remarketing is going to be more prevalent, this is going to make things much more efficient.

Bing, they’ve been on a major charm offensive. They give brilliant agency support. Interested to see what happens with their advertising product.

And lastly, 2017 is going to be the year of voice.

For the full video, head over to our Facebook page and leave a comment, and we’ll get back to you.

Graeme Benge

Graeme is a self-confessed chocolate addict and his carefully curated physique reflects this. His beard is better than yours and if you ever want to see such a majestic creature you can find him in the ‘room of doom’ listening to rock and heavy metal.

What do you think?

Latest Videos

Aspect Ratio Fix

Stacey Cavagnetto

How To Write Better Blog Content

Aspect Ratio Fix

Kelly-Anne Crean

How to use the TRIM function in Excel


Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Download Your Free Whitepaper

AdWords PPC Beginner's Guide

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross