Paid Search Predictions 2017

(This is the transcript from our new video so it may not read as well as a normal blog post would)

Hi, I’m Graeme. My Paid Media Predictions for 2017.

First off, audiences are going to become as vital as keywords are in search targeting, if they aren’t already. The tools are much more easy to use, meaning mass adoption is there for the taking.

Second of all, people are going to be using Facebook and Google together to win. Using Facebook’s demographic targeting, Google’s remarketing, you can pull people in at the top of the funnel and then remarket to them throughout the purchase journey.

Next, people are going to get much more smarter with customer-centric ad creatives, giving more relevant information that gets people to click. Ad spend is going to change. Where audience remarketing is going to be more prevalent, this is going to make things much more efficient.

Bing, they’ve been on a major charm offensive. They give brilliant agency support. Interested to see what happens with their advertising product.

And lastly, 2017 is going to be the year of voice.

For the full video, head over to our Facebook page and leave a comment, and we’ll get back to you.