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(This is the transcript from our new video so it may not read as well as a normal blog post would)
In order to measure the success of your content marketing, you need to firstly work out what it is trying to track. So set yourself a goal. Is it links to content, social shares, revenue, traffic or transactions, for example? Once you’ve worked this out, it’s then easier to establish how well your content is actually performing. So today, I’m going to take you through three tools that you can use to track, measure, and monitor the success of your own content campaigns.
So to start with there’s Google Analytics. This tool is free, it’s popular, easy to use, and it gives you access to a range of data. Now what data can you view? Well, to start with, you can measure the performance of your on-site content. So you can find out which pieces are performing really well, which ones aren’t doing as well, and can you change your strategy to bring those pieces in line with the highest performance.
You can then look at bounce rate. So if you got a blog, for example, is there a reason why your bounce rate might be quite high at, say, 80% to 90%, and can you bring this down? As well as this, you can look at ROI and transactional data. So how is the content directly impacting the money you make, as a business?
Next up, there’s BuzzSumo. Now there are free and premium paid versions of this tool. It doesn’t matter which one you’ve got. Obviously, the more you spend, the more you’ll get. But this tool gives you access to engagement. So you can put in the domain of your site or your blog straight into the tool, and it will show you which are the strongest performing pieces of content. It’s not based on links, it’s based on social shares.
You can also look at viewing your backing data to show where you’re getting your links from, to your site or to your blog for example, if there’s a particular piece of content you want to track. And you can set up media monitoring. So for this, you basically enter your brand name, and it will alert you to show you any external sites that have featured you and referenced your brand name, which is really good when you’re looking for coverage.
Lastly there’s AccuRanker. So this tool is great to show the importance of having SEO and content and how well they can work together. So what the tool enables you to do is, if you’re writing things like blog posts or web copy, you can actually track and monitor key words and phrases and show the fluctuations and rankings of where those pieces sit in the search engines, as well as looking at different search engines and different devices as well. So it’s invaluable for that reason.
Thanks for watching. For more information, please visit koozai.com. And don’t forget to leave a comment below or get in touch with us.