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Take a global phenomenon like Disney and add the opportunity for behind-the-scenes insights and you have an ultimate recipe for viral success. Mega-giant Disney created this behind-the-scenes video to show the making of its ‘Ultimate Tweet’ social media stunt and coincide with its announcement of ‘Rock Your Disney Side Party’, a 24-hour bicoastal fun-filled party.
The video content shows Disney favourites like Mickey, Minnie and Goofy joining together with 137 other famous characters to make an enormous hashtag photo in the middle of the Magic Kingdom. The piece shows all the fun of making this viral photo and the company makes some entertaining references to specific characters like Grumpy and the two Docs for Disney fanatics to spot.