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Travel experts Expedia wanted to get across just how life-changing a vacation can be, so they created a video that encapsulated their message that travel has the power to change the world, one person at a time.
The video tells the story of a young woman travelling on a train being told by a fellow passenger how travel can broaden the mind and how we can make the world a better place. We watch as the woman embarks on her own adventure and the video ends with her sharing her new-found knowledge with another passenger.
Expedia has used storytelling and emotional triggers to make a real impact and inspire people, and it’s really paid off. The video talks about the wonder of travelling and promotes what the brand does in a natural way – the way one would recount a story to a friend. The video leaves you yearning to plan your next trip away, which speaks volumes about the impact this video has.