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This interactive piece by Bellroy was used to demonstrate a common problem (for those with lots of cash and cards): a bulging wallet. Using a sliding scale to fill the wallets on the screen, the user can see how much thinner the slim wallet range is compared to a normal wallet. As visitors also scroll down the page, they can watch short animations of the wallet being made and finally reach the bottom, where they can look at Bellroy’s product range and make purchases. This piece was used as a paid advertising landing page and paired with a tight marketing campaign, earning it qualified visits and shares as a result. This led to a balanced and natural link profile with strong trust signals.