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The Rise And Rise Of David Bowie

Castle Cover

About the piece

A true celebration of musical legend David Bowie, this exciting, interactive piece from Castle Cover Insurance showcases Bowie through the ages in an eye-catching and quirky way.

Website visitors can drag and drop the needle of a record player onto the vinyl to listen to Bowie’s music, which spans 50 years. As Castle Cover provides car insurance services, this content was a great way for the brand to show its fun side. The interactive piece was created to celebrate the release of Bowie’s new album. As it was the first David had created in ten years, the company’s car insurance customers were bound to be listening to the new release. Castle Cover was able to make itself relevant and help its customers relate to it through references to popular culture.

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Castle Cover
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