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A fantastic showcase of understanding the types of content that resonate well with certain audiences, Bodycote tapped into the power of ‘geek culture’ by developing a periodic table of fictional metals.
By showcasing imaginary metals and alloys from literature, film and other types of media, and then using the periodic table to display them in a colourful interactive format, the international thermal processing firm created a piece that touched on all aspects of popular culture.
By appealing to a particularly passionate and vocal demographic, the table quickly went viral, amassing a number of backlinks from pop culture orientated blogs and news sites.