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About the piece

Bose and Virtue worked in partnership to create a music-lovers paradise in the form of a Tumblr page. The page is a smorgasbord of interactive musical content.

There are videos, playlists, exclusive interviews with artists and infographics and anything you could wish for.

The piece works so well because the target audience was thought of throughout the whole creation process. The piece includes many elements that resonate with music fans, including the buy-in from musicians that they would respect and be interested in.

The cohesive design and content means you could lose hours delving through all the musical delights. Every piece of content published on the Tumblr is high quality, well researched and endorsed by a well-respected member of the subculture. What’s more, all of the different content types support each other and work towards one main goal, to deliver the most amazing musical experience.

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Noteworthy Stats

  • Inbound links: 174
  • Referring domains: 47
  • Trust flow: 17
  • Citation flow: 27

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