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Evolving Travel Writing


About the piece

Google Maps and The New York Times worked together to create an interactive globe that helped users plan their next adventure. The well-designed interactive gives a variety of in-depth relevant content, from the best places to eat to the must-see sights. It even creates a handy itinerary for you.

When you click on a location, you get further information on the hotspot thanks to the writers at The New York Times. This is in addition to an exclusive peek inside the venue, thanks to Google Maps’ technology. This goes to show that it’s worth investing in big pieces, particularly in the travel market.

The interactive element works really well and segmenting each destination down to 36 hours covering different elements using different content types keeps audiences engaged. It’s essentially a travel brochure but not as you know it.

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