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Dumb Ways To Die


About the piece

One of the biggest hits of 2012 – and arguably the greatest public service announcement of all time – was Dumb Ways to Die, which was created on behalf of Metro Trains Melbourne, Australia. This simple animated video series is gross, funny and charming, and it even features a catchy song. Each little jelly bean-esque character demonstrates a funny ‘dumb way to die’ such as using your private parts as piranha bait or even taking your helmet off in outer space. After all the hilarious scenarios, Metro Trains demonstrates with light-hearted humour a number of dangers involving trains. Far from making light of a very real public (and mainly child-related) safety issue, this video speaks to its audience in a way they want to be spoken to.

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