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BMI Healthy Weight Calculator


About the piece

The BMI Healthy Weight Calculator from NHS Choices is the perfect example of interactive content going viral. This simple test can let users know their body mass index after just a few quick questions.

Once you’ve received your result, the NHS provides content that can tell you more about what your result means and what proactive measures you can take to lead a healthier lifestyle. This includes video interviews with doctors explaining the BMI, guides on following a balanced diet and even programmes to get users running their first 5K.

This handy tool has been used by a huge number of people who are conscious of their health and weight goals.

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