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When it comes to video marketing you almost always think of YouTube, the leader of online video. However, this is just one segment of the market. Vine and Instagram are platforms with a burgeoning audience – and clever brands and marketers are taking full advantage. Here’s 10 great examples.
Vine and Instagram also have a large percentage of the video market but it’s important to note that because these services are exclusively made for smartphones, the older demographic is not so included in their use. Instagram videos can also be viewed on desktop computers via Instagram.com but you need to have a link, so discovering content on desktop devices is almost impossible without the help of Facebook and Twitter.
Instagram as a whole has 18 times the engagement of Facebook so chances are your videos will get a response. Instagram videos get more comments than Instagram photos, at least double for some brands. Vine has over 40 million user accounts and Instagram has 200 million active monthly users.
Vine and Instagram both offer video publishing and sharing, but with short-time lengths; Vine just 6 seconds and Instagram a more healthy 15 seconds. Is this enough to get your message across? You need to think creatively when it comes to squeezing content into these maximum lengths. In this blog post I look at some clever examples of Vine and Instagram video marketing.
Quite a few different brands have used these platforms and I wouldn’t say there is any industry where you couldn’t have a go at creating some content.
Above all else content should be interesting, clever, creative and unique for these platforms to work well.
This stop motion animation is artistic and you can tell a lot of time was taken to craft this creative and unique Vine.
Slick animation showcasing Samsung’s smartphone and tablet devices.
A simple, colourful video clip teasing one of their bold and colourful new sunglasses product.
Creative animation combined with a live product to promote a special event.
Share-worthy showcase of science in action on the #6secondscience hashtag
Informative, slideshow style stop motion presentation to illustrate the new eBay Now service.
Adding a bit of personality to a large organisation with a simple ‘Have a good weekend’ message.
Simple video advert showcasing their product and sponsorship of athletes.
Piggybacking hashtags of events to show products and tempt customers.
Clever, highly shareable tips for your home life.
I hope this list has inspired you to give it video marketing on Vine and Instagram a try. If you’re look for some more inspiration check out BrandsonVine.com and see this list of notable brands on Instagram.
Vine from BigStock
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.