We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Paying for Popularity on Twitter

3rd Jul 2009 Social Media, Twitter 1 minute to read


Popularity on Twitter is gauged in the amount of followers you can achieve. It’s a sad fact of life, but ultimately unavoidable.

There are many tactics employed by individuals and businesses to garner more disciples. Of course the organic method of following and re-following is the most widely acceptable. Some will spam the system with messages containing numerous hash tags (# – denotes a trend topic) and wait for people to find them. There are others who employ a robot system to simply follow thousands of people discussing certain topics, in the hope that a percentage will reciprocate.

However, an Australian firm have now come up with a far quicker, if costlier method. Essentially, if you pay them a subscription fee, uSocial will provide you with the followers. Top end packages, which include 100,000 over the course of a year, will set you back a little over £2100.  It isn’t the first service to do something similar and doubtless  it won’t be the last either.

It’s a bit of a grey area in terms of legitimacy and value. uSocial claim that each Twitter user is worth 6p a month. However, is paying for the pleasure of having these people following you against the moral code of social media?

There are no guarantees in marketing yourself through web 2.0, but surely this is one of the more extreme endeavours out there. What value will somebody really bring to your account? Particularly of course, if they are willing to sign up to be one of the thousands of Twitter users following these paid accounts.

Twitter can be easily manipulated, this is further evidence of that. With 32 million members there is a huge marketing potential. But, surely, it has to be a little more targeted than simply buying mutual friendships?

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio
    Nicola Churchill

    The Psychology Of Colour In Marketing

    When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
    (more…)

    Nicola Churchill
    @with_nic
    30th Jun 2017
    Content Marketing
  • aspect-ratio
    Cat Birch

    Koozai Launches Free Breakfast & Learn Events

    We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
    (more…)

    Cat Birch
    @MissCatBirch
    25th May 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?