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When you’re new to Twitter, understanding where to start and what you should be doing can be quite confusing. Yes, you only have to get your message across in a paltry 140 characters, but what should that message be? Who are you actually talking to?
Business users face a particularly tough time. When maintaining a personal Twitter account, the only thing that you really need to worry about is not offending too many of your ‘followers’. As a business though, there’s so much more to consider. How should you market yourself? What style of communication is most suitable? Who is going to be allowed to access the company Twitter account? It’s not as straightforward as you may think.
Recognising the plight of some new business users, Twitter have put together a special 101 guide dedicated to upstarts. The guide itself is very much a simple step-by-step run through of how business users can optimise their online presence with a successful and well-managed Twitter account. In essence, if there’s anything holding you back from signing up, this guide should do more than enough to change those misconceptions.
We’ve blogged many times on the possible effectiveness of Twitter for business. Whilst Twitter itself remains staunchly against monetising itself, there’s no reason why you can’t. The global reach and simplicity of the site is enough to suggest that it could have major benefits for your company. Just look at yesterday’s post on how Social Media Boosts Revenue by up to 18% for further affirmation of just how beneficial Twitter can be.
If you’ve read the guide and are still unsure if you can deal with the day-to-day management of a Twitter account, why not talk to us about our social media services. Koozai have trained experts onsite ready to optimise your social media presence and start getting your site invaluable targeted traffic.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.