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Tweetminster, the definitive home of UK politics on Twitter is set to introduce new and improved functionality following fresh investment. The £100k will be used to develop their Livewire tracker, which traces the latest political trending topics here in the UK with the assistance of The Independent newspaper.
The site itself has come from humble beginnings and looks set to become a major player in the Twitter services sector with their continued development. If you’re looking for UK political news straight from the horse’s mouth Tweetminster has always been the place to go.
A report by TechCrunch also suggests that their services may be expanded to include a broader analytics service. Allowing Tweetminster to utilise social media to poll the electorate on various issues and produce statistical data based on the outcome. It certainly appears like interesting times ahead and all eyes could well be fixed firmly on Tweetminster as we go into general election territory over the coming year.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.