We love digital - Call
0330 353 0300Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 0330 353 0300Circle Info

Stephen Logan

Social Media No Match for SEO & PPC’s Marketing Revenue

9th Jul 2009 Social Media Less than a minute to read

An interesting article by Econsultancy shows that, whilst social media may be an emerging marketing tool, it certainly isn’t ready to take over from traditional SEO and PPC just yet.

Estimates suggest that in five years social media will be accountable for $3.1 billion in revenue, up from its current standing of $716 million. However, the same source suggests that SEO and PPC will be accountable for $31.5 billion in the same timescale.

Even before the emergence of these results, overreliance on social media – including the likes of Facebook, Twitter and MySpace – has never been recommended (see our post on Reaching an Audience through Social Media). It is a way of subsidising more traditional forms of marketing, providing a more interactive side of your business and generating a little extra custom. PPC and SEO still remain the dominant leaders and will no doubt continue until search engines relinquish their grip as the premier information resource for the online masses.

To read the report in full visit Econsultancy.

Share this post

Free Digital Clarity Call

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

What do you think?

aspect-ratio
Joaquin Lopez

How To Increase Instagram Followers Using Paid Ads

Joaquin Lopez
14th Sep 2021
Paid Social Media Blog
aspect-ratio
Sophie Roberts

Don’t Miss Out On Our Top 15 Content, PR And Link-Building Takeaways From Brighton SEO

Sophie Roberts
@hospitalitysoph
13th Sep 2021
SEO Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross