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An interesting article by Econsultancy shows that, whilst social media may be an emerging marketing tool, it certainly isn’t ready to take over from traditional SEO and PPC just yet.
Estimates suggest that in five years social media will be accountable for $3.1 billion in revenue, up from its current standing of $716 million. However, the same source suggests that SEO and PPC will be accountable for $31.5 billion in the same timescale.
Even before the emergence of these results, overreliance on social media – including the likes of Facebook, Twitter and MySpace – has never been recommended (see our post on Reaching an Audience through Social Media). It is a way of subsidising more traditional forms of marketing, providing a more interactive side of your business and generating a little extra custom. PPC and SEO still remain the dominant leaders and will no doubt continue until search engines relinquish their grip as the premier information resource for the online masses.
To read the report in full visit Econsultancy.
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.