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An interesting article by Econsultancy shows that, whilst social media may be an emerging marketing tool, it certainly isn’t ready to take over from traditional SEO and PPC just yet.
Estimates suggest that in five years social media will be accountable for $3.1 billion in revenue, up from its current standing of $716 million. However, the same source suggests that SEO and PPC will be accountable for $31.5 billion in the same timescale.
Even before the emergence of these results, overreliance on social media – including the likes of Facebook, Twitter and MySpace – has never been recommended (see our post on Reaching an Audience through Social Media). It is a way of subsidising more traditional forms of marketing, providing a more interactive side of your business and generating a little extra custom. PPC and SEO still remain the dominant leaders and will no doubt continue until search engines relinquish their grip as the premier information resource for the online masses.
To read the report in full visit Econsultancy.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.