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An interesting article by Econsultancy shows that, whilst social media may be an emerging marketing tool, it certainly isn’t ready to take over from traditional SEO and PPC just yet.
Estimates suggest that in five years social media will be accountable for $3.1 billion in revenue, up from its current standing of $716 million. However, the same source suggests that SEO and PPC will be accountable for $31.5 billion in the same timescale.
Even before the emergence of these results, overreliance on social media – including the likes of Facebook, Twitter and MySpace – has never been recommended (see our post on Reaching an Audience through Social Media). It is a way of subsidising more traditional forms of marketing, providing a more interactive side of your business and generating a little extra custom. PPC and SEO still remain the dominant leaders and will no doubt continue until search engines relinquish their grip as the premier information resource for the online masses.
To read the report in full visit Econsultancy.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.