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Tweeting regularly about relevant content is one of the key aspects of any social marketing campaign. However it can be time consuming and often difficult to schedule time in to write and send out the tweets. In light of this, I thought I highlight some of the top Twitter tools to schedule your tweets and help save you time.
A simple Twitter buffer which allows you to produce tweets as well as arrange for them to be posted at a particular time. Other uses of this service include pre-planned announcements, reminders for appointments and notification of upcoming events.
A great tool for users with multiple blogs; you simply write a post on your blog and then schedule the date and time you want to publish at. PostLater takes care of the rest. With four of the most popular blogging platforms supported and you can test your blog for any compatibility issues. Another added bonus is that it’s a premium site, so there is no advertising attached.
One of the most powerful scheduling tools available, users can save and reuse drafts, schedule them and track particular keywords to take advantage of scheduled @replies and DMs. The site has a free and Professional version with a 7 day free trial is available too.
This service will analyses recent tweets and determines the time of day to Tweet in order to achieve optimal impact. Timely will then schedules your tweets to go out in that time period. The idea behind this is that maximising your exposure will increase the likeliness of your tweets being retweeted.
A free yet powerful service where you can post to any of 23 social networks including Google Buzz. There are more than 10 ways to post your message, including email, Skype, and apps for various mobile phones.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.