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It happens with every fashion trend and it seems that social media is no exception, the young have deemed it no longer ‘cool’.
According to research from Ofcom, the media regulator, the percentage of 15-to 25-year-olds who have a profile on a social networking site has dropped from 55% to 50% and the blame has been placed firmly on the laurels of those between the ages of 25- to 34, in which 46% of them are now regularly checking their profile up from 40% last year. It has commonly be known for a while that the majority of users on Twitter are over 25.
Paul Lee, director of technology research at Deloitte, added: “Young people are saying, ‘Now that Mum and Dad are on Facebook, do I really want to be there?’
This does not mean however that the younger generation are abandoning the Internet; Peter Phillips, Ofcom’s Head of Strategy has said “There is nothing to suggest overall usage of the Internet among 15-to 24-year-olds is going down, data suggests they are spending less time on social networking sites.”
Which begs the question, what have they found that we don’t know about?…yet.
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The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.