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Just when the world of social networking seemed to be channelling towards Facebook and Twitter, the old guard have taken new steps toward regaining prominence. Swiped from under the noses of Facebook, MySpace are on the verge of purchasing iLike.
To most that probably doesn’t mean a great deal; however iLike is one of the most popular apps currently featured on Facebook. It allows users to share their favourite songs with friends and give an insight into their musical taste. MySpace is already very much the social networking site of choice for many music and video aficionados; by being able to provide exclusive access to iLike, they could well corner this market and subdue Facebook momentarily.
Evidently MySpace needs to do something to halt the continued slump in its market reach, and this certainly signals their intentions. By pinching an application from right under the noses of the dominant figure in the industry, MySpace are showing that they’re no pushovers. It’s a start, but will it be enough to peg back Facebook or even prevent being overtaken by the marauding Twitter?
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?