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LinkedIn Add Applications For Improved Business Networking
LinkedIn, the leading business networking platform has just released applications to help its users collaborate and share information.
LinkedIn Applications
There are ten new applications in total with more to come I’m sure.
Highlighted LinkedIn Applications:
WordPress Application: If you maintain a blog on the WordPress platform, you can now add it to your LinkedIn profile and ensure your network is connected straightaway to your blog. A great way to keep your business contacts informed about you and your company activities.
LinkedIn WordPress Application
Company Buzz: This can be used to monitor you, or your company name, in terms of being able to track who’s saying what about you on Twitter. This can develop into showing you trends and even has the ability to drill down into related terms. The phrase matching, e.g. “koozai” isn’t perfect but a useful monitoring tool never-the-less.
Huddle Workspaces: This service allows any LinkedIn member to collaborate online with any of their contacts. Supported by RSS feeds to monitor progress, this is a handy way to create projects.
In addition, there are apps to share blogs, document files, presentations, reading lists and even your travel plans!
This is an innovative step forward and has enhanced LinkedIn still further.
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?