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LinkedIn, the leading business networking platform has just released applications to help its users collaborate and share information.
There are ten new applications in total with more to come I’m sure.
WordPress Application: If you maintain a blog on the WordPress platform, you can now add it to your LinkedIn profile and ensure your network is connected straightaway to your blog. A great way to keep your business contacts informed about you and your company activities.
Company Buzz: This can be used to monitor you, or your company name, in terms of being able to track who’s saying what about you on Twitter. This can develop into showing you trends and even has the ability to drill down into related terms. The phrase matching, e.g. “koozai” isn’t perfect but a useful monitoring tool never-the-less.
Huddle Workspaces: This service allows any LinkedIn member to collaborate online with any of their contacts. Supported by RSS feeds to monitor progress, this is a handy way to create projects.
In addition, there are apps to share blogs, document files, presentations, reading lists and even your travel plans!
This is an innovative step forward and has enhanced LinkedIn still further.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.