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Twitter is a micro-blogging tool that allows short messages (called Tweets) of up to 140 characters to be instantly shared with others via the Internet or mobile phones. Like updating your status on FaceBook, it allows everyone within your network (known as Followers) to immediately catch your latest messages and read, reply or comment upon them. It’s a free service that allows anyone to publish their thoughts, ideas or messages to anyone wishing to ‘follow’.
Twitter’s potential for use as a business marketing tool is only just being tapped. But Internet marketers and online business owners are already using it as a valuable device in their overall marketing mix. Clearly, the simplicity of this free service offers business tremendous opportunities. Companies in the US such as Southwest Airlines have used Twitter to build loyalty and increase their high quality of customer service.
Many high profile users are on Twitter. Both Barack Obama and John McCain used Twitter in the run up to the US Presidential Election. It worked for one of them!
Twitter may be the latest zeitgeist Internet based marketing tool, but it cannot succeed alone. If you’re planning on using Twitter for Business, it needs to be another useful tool in the Marketing arsenal of your company. Combined with the other elements of your marketing mix, Twitter can be a powerful promotional tool.