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With 90 million users in over 200 countries, LinkedIn can offer both you and your business some fantastic networking opportunities. It can also be leveraged to help aid you in your search engine optimisation efforts too!
Hints and tips on how LinkedIn can help your business’s SEO efforts:
You can use LinkedIn to help grow the number of links back to your own website by linking back from your profile to priority pages on your site. Ensure any targeted keywords are included within the link’s anchor text.
LinkedIn’s question and answers section is also a great place to gain relevant links from a respected source. Monitor what’s being asked in the fields relating to your business or industry – answer or comment and if applicable, link back to content on your own site.
Finally, your LinkedIn profile will be included within the index of various search engines. Ensuring the profile includes your target keywords will help you to dominate much of a search engine results page as possible – this can be for keywords you’re optimising for or brand related queries too.
To set up your own profile on LinkedIn, visit: http://www.linkedin.com.
Other ways LinkedIn can help your business:
Need Further Help?
Looking to set up or managing your business’s online social presence? Have a look at our social media services and see how we can help you leverage social media to your company’s advantage.
We are pleased to announce that Koozai will be sponsoring Search Elite London!
Search Elite is an industry-leading event where eight of the best speakers in search marketing come together at The Trampery in Old Street, to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns. (more…)