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With 90 million users in over 200 countries, LinkedIn can offer both you and your business some fantastic networking opportunities. It can also be leveraged to help aid you in your search engine optimisation efforts too!
Hints and tips on how LinkedIn can help your business’s SEO efforts:
You can use LinkedIn to help grow the number of links back to your own website by linking back from your profile to priority pages on your site. Ensure any targeted keywords are included within the link’s anchor text.
LinkedIn’s question and answers section is also a great place to gain relevant links from a respected source. Monitor what’s being asked in the fields relating to your business or industry – answer or comment and if applicable, link back to content on your own site.
Finally, your LinkedIn profile will be included within the index of various search engines. Ensuring the profile includes your target keywords will help you to dominate much of a search engine results page as possible – this can be for keywords you’re optimising for or brand related queries too.
To set up your own profile on LinkedIn, visit: http://www.linkedin.com.
Other ways LinkedIn can help your business:
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Looking to set up or managing your business’s online social presence? Have a look at our social media services and see how we can help you leverage social media to your company’s advantage.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.