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With 90 million users in over 200 countries, LinkedIn can offer both you and your business some fantastic networking opportunities. It can also be leveraged to help aid you in your search engine optimisation efforts too!
Hints and tips on how LinkedIn can help your business’s SEO efforts:
You can use LinkedIn to help grow the number of links back to your own website by linking back from your profile to priority pages on your site. Ensure any targeted keywords are included within the link’s anchor text.
LinkedIn’s question and answers section is also a great place to gain relevant links from a respected source. Monitor what’s being asked in the fields relating to your business or industry – answer or comment and if applicable, link back to content on your own site.
Finally, your LinkedIn profile will be included within the index of various search engines. Ensuring the profile includes your target keywords will help you to dominate much of a search engine results page as possible – this can be for keywords you’re optimising for or brand related queries too.
To set up your own profile on LinkedIn, visit: http://www.linkedin.com.
Other ways LinkedIn can help your business:
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Looking to set up or managing your business’s online social presence? Have a look at our social media services and see how we can help you leverage social media to your company’s advantage.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.