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With 90 million users in over 200 countries, LinkedIn can offer both you and your business some fantastic networking opportunities. It can also be leveraged to help aid you in your search engine optimisation efforts too!
Hints and tips on how LinkedIn can help your business’s SEO efforts:
You can use LinkedIn to help grow the number of links back to your own website by linking back from your profile to priority pages on your site. Ensure any targeted keywords are included within the link’s anchor text.
LinkedIn’s question and answers section is also a great place to gain relevant links from a respected source. Monitor what’s being asked in the fields relating to your business or industry – answer or comment and if applicable, link back to content on your own site.
Finally, your LinkedIn profile will be included within the index of various search engines. Ensuring the profile includes your target keywords will help you to dominate much of a search engine results page as possible – this can be for keywords you’re optimising for or brand related queries too.
To set up your own profile on LinkedIn, visit: http://www.linkedin.com.
Other ways LinkedIn can help your business:
Need Further Help?
Looking to set up or managing your business’s online social presence? Have a look at our social media services and see how we can help you leverage social media to your company’s advantage.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.