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Like most things, search engines are not going to tell you exactly how this is done, however it is widely accepted that Twitter profiles are scored by search engines to ascertain their authority. The more authoritative a profile, the more likely it is to signal to search engines that what is being tweeted is worthwhile content and should be displayed more predominantly in search results.
So what makes an authoritative Twitter profile? Well again there’s no definitive answer, but there is a general consensus that the following help determine a profile’s authority:
So in summary, what this all boils down to is trust. Is your profile trustworthy enough for search engines to take into account what you’re Tweeting about when determining rankings.
Look at addressing the above points by regularly updating your profile and grow your own following by tweeting about unique worthwhile content. Doing so should give your own Twitter profile that much more influence over rankings.
More information on how Twitter can effect rankings:
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.