We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Andrew Tonks

How Can Twitter Help Influence A Site’s Rankings?

8th Apr 2011 Social Media, Social Media, Twitter 1 minute to read


Like most things, search engines are not going to tell you exactly how this is done, however it is widely accepted that Twitter profiles are scored by search engines to ascertain their authority. The more authoritative a profile, the more likely it is to signal to search engines that what is being tweeted is worthwhile content and should be displayed more predominantly in search results.

So what makes an authoritative Twitter profile? Well again there’s no definitive answer, but there is a general consensus that the following help determine a profile’s authority:

  • Number of followers
  • Authority of followers
  • Regularity of updates on account
  • Age of profile
  • Follower to following ratio
  • Amount of tweets being re-tweeted
  • Authority of accounts re-tweeting your tweets

So in summary, what this all boils down to is trust. Is your profile trustworthy enough for search engines to take into account what you’re Tweeting about when determining rankings.

Look at addressing the above points by regularly updating your profile and grow your own following by tweeting about unique worthwhile content. Doing so should give your own Twitter profile that much more influence over rankings.

More information on how Twitter can effect rankings:

Share this post

Andrew Tonks
About the author

Andrew Tonks

Andrew has worked within online marketing for the last four years with a background in domestic tourism, working with some of the country's most popular tourist attractions and destinations.

1 Comment

What do you think?

  • aspect-ratio Koozai at Search Elite
    Cat Birch

    Koozai Sponsors Search Elite 2017.

    We are pleased to announce that Koozai will be sponsoring Search Elite London! (more…)

    Cat Birch
    @MissCatBirch
    20th Mar 2017
    News
  • aspect-ratio Sam judging awards
    Cat Birch

    Samantha Noble Judging MENA Digital Awards, DANI Awards And UK Biddable Media Awards

    Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.
    (more…)

    Cat Birch
    @MissCatBirch
    8th Mar 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?