We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Andrew Tonks

How Can Twitter Help Influence A Site’s Rankings?

8th Apr 2011 Social Media, Social Media, Twitter 1 minute to read

Like most things, search engines are not going to tell you exactly how this is done, however it is widely accepted that Twitter profiles are scored by search engines to ascertain their authority. The more authoritative a profile, the more likely it is to signal to search engines that what is being tweeted is worthwhile content and should be displayed more predominantly in search results.

So what makes an authoritative Twitter profile? Well again there’s no definitive answer, but there is a general consensus that the following help determine a profile’s authority:

  • Number of followers
  • Authority of followers
  • Regularity of updates on account
  • Age of profile
  • Follower to following ratio
  • Amount of tweets being re-tweeted
  • Authority of accounts re-tweeting your tweets

So in summary, what this all boils down to is trust. Is your profile trustworthy enough for search engines to take into account what you’re Tweeting about when determining rankings.

Look at addressing the above points by regularly updating your profile and grow your own following by tweeting about unique worthwhile content. Doing so should give your own Twitter profile that much more influence over rankings.

More information on how Twitter can effect rankings:

Share this post

1 Comment

What do you think?

  • aspect-ratio traditional-vs-digital-pr-blog
    Vicky Taylor

    What Is The Difference Between Digital PR And Traditional PR?

    Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)

    Vicky Taylor
    @vicky_taylor
    8th May 2018
    Digital PR
  • aspect-ratio brightonseo-2018-keynote-speaker
    Natalie Mott

    BrightonSEO 2018 Recap – Part 4 (With Slides)

    Coming in with the final of our four blogs recapping BrightonSEO 2018, here’s our final rundown of the talks with actionable takeaways and slides.

    For more slides from today’s conference, check out part 1, part 2 and part 3 of our BrightonSEO 2018 roundups.

    (more…)

    Natalie Mott
    @njmott
    27th Apr 2018
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?