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When Google+ was announced, the world and his wife wanted in – they still do. Celebrities, brands and businesses know the value of social media, so the prospect of getting in first with the latest and most talked about social network is appealing to say the least.
Whilst this may still be the case, is it actually worth celebrities, brands and businesses having profiles yet? Well the answer from Google is to just wait for a short while as they develop and create a unique experience in the not too distant future.
On the whole Google+ has been well received, except a few teething problems. Whilst the majority of the features for users are gaining much interest, a couple of features have evaded Google+, for the moment at least. For example, whilst there isn’t the ability to verify accounts or a facility for businesses and brands to set up unique profiles, these do appear to be in the pipeline for Google.
As revealed by Mashable, Google informed businesses not to create company profiles just yet. This is because they will have a platform and profile ready for businesses that will “far exceed the consumer profile in terms of its usefulness to businesses”, according to Google+ Product Manager Christian Oestlien. This will include deep analytics and the facility to connect with other Google products such as AdWords.
For the time being Google want to make sure Google+ is used by user profiles only and not businesses. It’s inevitable for brands and businesses to want to follow where the users go. However for the time being, they will just have to wait before a better business profile is created.
Mashable have also reported today that Google are set to launch verified accounts, following in the footsteps of Twitter. Again, this is in the development stage, but will be well worth it in the long run. Google are very keen to get this right, as they know the value of having celebrities and businesses using their products. They want to be where the users are, and users want to follow their favourite celebrities and brands, so for Google it’s important they get it out sooner rather than later, before interest dwindles.
In some respects Google were caught a bit off guard with the success of Google+, which has nearly reached 10 million members. The snowball effect has been greater than Facebook or Twitter making it the fastest growing social network. Whilst this may have cause the technical department some headaches, it’s a good headache to have – and the good news is that Google understand the need to improve these in-demand services.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.