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Many small as well as big companies still think that they don’t need to have a Google+ profile either due to concerns over their target audience or user engagement. To try and convince them I’ve taken a look at four actions that can take full advantage of Google+’s power.
So let’s get started.
If you think that having a presence on Facebook and Twitter is enough, you’re wrong. Google+ provides; rel author and publisher boxes for branded searches, an enhanced local listing, a versatile video chat platform, audience segmentation options and more. All for free.
If nothing else it’s important you set your brand up on there before someone else does. Now is also a great time to grab early followers. If you’re still a bit sceptical about Google+ my advice would be – give it ‘go’, measure your results and then decide.
Before you share your first post with Google+ you need to get your settings right. Yes, you really need to fill out all the information Google is asking you. Remember that fully completed profiles/pages have a bigger chance of being successful and getting found.
If you haven’t yet setup your G+ page you can download our free whitepaper that will show you how to create your page on Google+from scratch.
If you already have a Google+ profile/page, now it’s time to login and check your ‘About’ section. Make sure that all of the sections (Story, Contact Information and Links) have enough information. My rule with an ‘About’ section is that it needs to convey the full story you want your visitors/customers to know about you. However, it’s not about copying and pasting the ‘about us’ information from your website.
If you don’t know where to start here is a little cheat sheet:
This is the place when you can showcase your company’s online world. Include links to your website, blog and your social networks. In addition if you have a Newsletter signup page or a page where you list special offers you can mention it here too.
I would also highly suggest having a look at the following brands and their ‘About’ pages so you learn from the best;
Whether you’re just starting with Google+ or you’re a regular user the following activities should be on your daily schedule when it comes to Google+. I would also suggest using the following tools as these will help you quickly manage your page and make the most out of it.
Taking care of your G+ profile or pages on a daily basis is a must. However, as with other Social Media profiles, forget trying to spam Google+ just for the sake of the link. Use the Pareto 80/20 rule when posting;
There are a lot of social media tools that let you manage your social network from one place. However I’ve found Bufferapp to be the most effective and easy-to-use especially if you’re just starting. As a ‘heavy’ user of this app I often recommend it to my clients due to its simplicity and one-click posting button.
You can easily highlight some of the important words in your Google+ updates to make them more engaging. I’ve tested this feature and the posts I formatted gained more interaction than the normal ones.
Tool: Your Keyboard And The Below Cheat Sheet
The 3 formatting styles you can combine in your posts:
You can find more formatting shortcodes here.
Re-share, +1 posts and comment on the posts you find interesting. This can help increase your followers as they may follow you back, as well as improving brand awareness.
Tool: Google Ripples
Use Google Ripples to identify users who shared your content beyond your followers. Next to your post click on the arrow and select ‘View Ripples’
Now you can see all the people who re-shared your post;
It’s crucial to connect with others on Google+, especially with power influencers.
Tool: Recommended Users
Recommended Users will help you find Google users relevant to your business. For example, you can look for
To be honest I can’t see one reason why you shouldn’t be on Google+. If you think I’m wrong please do tell me in the comments section below. I would also love to hear the activities and tools you use for daily management of your Google+ profile or page.
I’ve also written a blog post on Pinterest. If you want to learn how to you can make Pinterest work for your business and get your product seen by 70+ million users of the platform have a look at my blog post that features 21 Pinterest ideas, optimisation tips and free tools
“A lot of plus one at Google Plus” via BigStock
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.