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If you type the words ‘Facebook’ and ‘Privacy’ into Google, you will get around 4.1 billion results (even in quotations it is still 1.8 million). This probably tells you all you need to know about how often the social networking giant runs into issues over user data.
The latest hoo-ha surrounds a brand new piece of technology, integrated within the picture upload section, which automatically tags people based on facial recognition. Great if you can’t be bothered to sift through all your contacts to tag them individually; not so useful if you’re worried about Facebook becoming a little too friendly with you and your data.
The issue Facebook has is that they have previous when it comes to privacy lapses. Stories about data being stolen are in the news on a near weekly basis. However, this is just one of the inevitable drawbacks of managing the very public profiles of over 600 million users throughout the world. To an extent, data has to be mined. It helps their advertising and helps to expand its user numbers and services.
This level of reporting invariably leads to a higher level of scrutiny. Therefore when Facebook decides to roll out a new system which, at least on the face of it (excusing the pun), looks to save users time and link more profiles, a backlash is inevitable.
In fact Sophos has gone as far as to say that it is ‘eroding the online privacy of its users by stealth’, pretty damning stuff. This is by no means the only comment questioning the ethics of such a system, in fact it has sparked widespread condemnation from many sources. What perhaps makes this surprising is the fact that it is something of a delayed reaction, especially as this feature was rolled out last year in the US. Below are just a few of the recent posts:
Privacy on Facebook tends to have a polarising effect. There will always be a large group that claim our information is susceptible to exploitation and attack due to the flimsy defences offered by the social network. Others though will always suggest that if you choose to add personal information, pictures and otherwise private data to a public domain, you have to accept the risks that come with it.
Is facial recognition just an easier way to spy on the world, or is it just about making a mundane task a little quicker? I don’t think that it’s Skynet quite yet, but it’s certainly interesting to see how something that can be viewed as entirely inconsequential by some can also be given the greatest significance by others.
If you are worried about being tagged, Search Engine Watch has rolled out a pretty decent guide to disabling Facebook recognition.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.