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Facebook held a Webinar on the 17th June detailing the new features they have recently added as well as new items for advertisers to get to grips with. As part of our Facebook Management campaign we attended the webinar to bring an update on new features. This post includes:
We cover each of these items and how they can help advertisers. As the call was focused on sales there was no mention of issues such as the speculation of declining Facebook users, but it was still a useful product update:
The first stage of the presentation was to highlight the means of creating and growing a brand on Facebook. This was summarised as:
Some interesting stats were presented from a Nielsen study on the effectiveness of adding Like buttons to adverts and showing friend Likes. This led to:
This certainly made for interesting listening, and Facebook then summarised the types of sponsored stories, of which there are a lot, so here we go:
The most interesting of these was ‘domain sponsored’ items which can be used if you have Like buttons on your website. You can then show Facebook users that people have linked something on your external website. Definitely something we’ll use.
A great place to find ideas for new Facebook campaigns is Facebook Studio (http://www.facebook-studio.com/). Although it’s owned by Facebook so just focuses on the good examples, there’s still a lot that can be learnt so it’s worth a look.
It’s already been announced that the bulk uploader will be retired on June 30th and replaced by a new power editor. Old adverts can be imported and it’ll allow for the mass editing of adverts. A central image library will make it easier to find images and you can copy and paste keywords. All of this seems like an attempt to bring the system closer to Google AdWords Editor, which is certainly a welcome change.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.