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Every day further evidence presents itself on the unstoppable popularisation of social media. Where once upon a time we’d all share files and links only through email, it has emerged that in 2009 we’re twice as likely to use Facebook.
Whilst this isn’t exactly the most quantifiable data to have been released as of yet, it does show that the social media monolith is very much the people’s choice for sharing information they’ve seen online. The simple click and send service provided by AddToAny – the company that provides all those ‘Share’ buttons that feature on numerous sites – has found that 24% choose to distribute the stories they see through Facebook, with email in a distant second position with just 11.1% of the overall market share.
This is of course just one cross-section of the social media sharing that goes on today. However, with the rapid growth of Facebook – almost 230% each month – it should come as no surprise that it still remains the leading place for people to communicate, market and share with the world. Digg, Twitter and MySpace are still major players when it comes to distribution, as evidenced in yesterday’s Mashable report , however, Facebook are clearly the runaway leaders.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.