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Every day further evidence presents itself on the unstoppable popularisation of social media. Where once upon a time we’d all share files and links only through email, it has emerged that in 2009 we’re twice as likely to use Facebook.
Whilst this isn’t exactly the most quantifiable data to have been released as of yet, it does show that the social media monolith is very much the people’s choice for sharing information they’ve seen online. The simple click and send service provided by AddToAny – the company that provides all those ‘Share’ buttons that feature on numerous sites – has found that 24% choose to distribute the stories they see through Facebook, with email in a distant second position with just 11.1% of the overall market share.
This is of course just one cross-section of the social media sharing that goes on today. However, with the rapid growth of Facebook – almost 230% each month – it should come as no surprise that it still remains the leading place for people to communicate, market and share with the world. Digg, Twitter and MySpace are still major players when it comes to distribution, as evidenced in yesterday’s Mashable report , however, Facebook are clearly the runaway leaders.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.