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Every day further evidence presents itself on the unstoppable popularisation of social media. Where once upon a time we’d all share files and links only through email, it has emerged that in 2009 we’re twice as likely to use Facebook.
Whilst this isn’t exactly the most quantifiable data to have been released as of yet, it does show that the social media monolith is very much the people’s choice for sharing information they’ve seen online. The simple click and send service provided by AddToAny – the company that provides all those ‘Share’ buttons that feature on numerous sites – has found that 24% choose to distribute the stories they see through Facebook, with email in a distant second position with just 11.1% of the overall market share.
This is of course just one cross-section of the social media sharing that goes on today. However, with the rapid growth of Facebook – almost 230% each month – it should come as no surprise that it still remains the leading place for people to communicate, market and share with the world. Digg, Twitter and MySpace are still major players when it comes to distribution, as evidenced in yesterday’s Mashable report , however, Facebook are clearly the runaway leaders.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?