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In a blog post published yesterday, John Quinn announced that Digg, the news and content sharing portal, is to implement nofollow in an effort to reduce the amount of spam content that is submitted to Digg.
Apparently, good quality content will still receive ‘link goodness’. I don’t know how they’re going to judge what is good content and manage this but it’ll certainly be interesting to see how it all pans out.
Now, whose bright idea was nofollow?
The original post by John can be found here:
Recent Changes to Nofollow on External Links (yes, a followed link!).