We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Oliver Ewbank

Can Social Media Citations Improve Rankings?

30th Mar 2011 Social Media 1 minute to read


In a web ruled by links it’s hard to imagine that there can be other external influences on a search engine ranking.  Can social media citations play their part? You would be crazy to think otherwise.

Once a search engine looks at your content and backlinks what else can it search for? A brand’s popularity is the next logical step. One of the best ways to measure brand popularity is to monitor the number of social media mentions. SERPs are starting to display brand mentions and in particular ‘Tweets’ more regularly which shows search engines are giving authority to social citations.

Twitter

Growing a Twitter account is an excellent way to interact with your target audience. It can also give search engines ‘popularity signals’ helping you rank in competitive search results. Retweets, brand mentions and authentic citations can only add value to your website’s external profile. Should you be proactive with your Twitter account to improve rankings? No, you should be proactive with your Twitter account to improve your followers – this activity will have positive knock-on effects.

Local Search

Citations and reviews represent an important ranking factor for local search. The citations are displayed on Google Maps and a large number of reviews can influence your local ranking (and Place Page). Again, being proactive with your reviews can have a positive impact on your rankings. For example, a hotel should encourage or reward guests who leave a review on their Yelp profile. The impact of this citation will lead to good PR and improve their ‘popularity signals’.

Long Term vs Short Term

Although social media citations may influence rankings the effect would appear to be more short term than long term. For example, if a company has a large amount of ‘social activity’ at the time of ranking then this could benefit their search results. However, in comparison to a quality link the long term impact is minimal.

If citations are starting to influence search engine rankings you would be mad to not include social media in your overall strategy. Twitter and Facebook are an excellent way to interact with your primary audience and build up quality users. If you invest in social media the worst case scenario will be a quality list of followers. The best case scenario will show search engines that your brand is popular when jostling with competitors.

Share this post

Oliver Ewbank
About the author

Oliver Ewbank

Working in new media for over 8 years, Oliver has worked for a range of brands including eBay and SportBusiness.com on SEO, PPC and Social Media Management. He has won awards for his SEO work and been featured in a number of publications, including Virgin online.

What do you think?

  • aspect-ratio Koozai at Search Elite
    Cat Birch

    Koozai Sponsors Search Elite 2017. Plus, win a free ticket!

    We are pleased to announce that Koozai will be sponsoring Search Elite London! (more…)

    Cat Birch
    @MissCatBirch
    20th Mar 2017
    News
  • aspect-ratio Sam judging awards
    Cat Birch

    Samantha Noble Judging MENA Digital Awards, DANI Awards And UK Biddable Media Awards

    Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.
    (more…)

    Cat Birch
    @MissCatBirch
    8th Mar 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?