Customers are increasingly expecting a greater degree of service on Social Media and it’s becoming imperative that brands strive to achieve this. Today’s infographic from Ambassador looks at the numbers behind this trend and how you can take action.
Some of the key points include:
Source: Ambassador
The views expressed in this Infographic are those of the original creator so may not represent those of the Koozai team.
Hi Mike,
Great post and content as always.
Something that’s been bugging me and inhibiting my Social Media campaign planning properly.
Regarding a Facebook Post Promotion campaign.
I put in all of my targeting criteria, let’s take an example of Ireland, Female Only, 25+ with kids 0-15yrs.
FB gives me back my estimated audience of 22,000 users who fit that criteria with an estimated CPC of €0.20.
That’s all fine, but i’m still unable to properly judge just how much budget i’d need.
I could say, 22,000 users divided by €0.20 per click = €110.00 budget.
Or just to get that message to them, regardless of them clicking on it, FB estimates €3.00 CPM.
So I could just say €65 budget divided by €3.00 CPM * 1000 = 21,666 impressions (close enough).
However, this is still not accurate because the post does not go JUST to that audience. It also goes to their friends.
So my budget could be used up after only reaching half of my intended audience, while the other half of my budget has been spent on their friends engaging with it.
Any thoughts?
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1 Comment