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If you’re a naysayer when it comes to the power of video marketing, this might come as something of a surprise: YouTube now receives 3 billion views a day. That’s 34,722 hits every second.
This huge increase in traffic has been turbo charged by the recent boom in television content. For instance, you can watch all Indian Premier League matches live through YouTube, just as you can catch up on programming from Channel 4 and 5 here in the UK.
It’s a growing platform, quickly becoming a distinct medium unto itself. Original content, including the streaming of live concerts and sporting events, has helped propel the viewership upwards. Of course user-created content is still a massive draw for visitors and is helping to bulk up the available videos. In fact, there are over 48 hours of content added every minute, up from just 8 hours in 2007. It’s a behemoth, unparalleled in size or in visits.
Of course, from a marketing point of view, this increase in competition may be seen as a bad thing. If you want to have your content seen, you don’t want to have to fight for space with thousands of others. However, if anything, the higher levels of competing sites should encourage you; particularly if you’re focussed on creating quality videos – informative of humorous. Just like in a busy television schedule, viewers will always be able to sniff out the programming they want to watch, sharing recommendations as they do. As long as a video is properly labelled, it should be found.
3 billion views certainly can’t be sniffed at either, particularly for a site that was racked by financial losses and criticism of its management in its earlier years. These latest statistics help to affirm the fact that it is still the pre-eminent video site and should be your first port of call when looking to market your content. Whilst television may have helped it to achieve such staggering growth, user generated videos still have a part to play, as do viral advertising campaigns.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.