We love digital - Call
03332 207 677Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677Circle Info

Lucy Griffiths

You Canonical Be Serious!

6th Jun 2008 SEO Blog 1 minute to read

Apart from being a dreadful word, canonicalisation is an important factor for Webmasters and site owners to consider. Basically, it refers to picking the URL that you want for your primary URL and re-directing the ‘other versions’ to it.

Let’s say you have:

  • yoursite.com
  • www.yoursite.com
  • www.yoursite.com/index.html
  • yoursite.com/index.html

Although you would imagine they’re all the same, technically they are different. Potentially, a web server could show a different profile, e.g. links and content, for each of these scenarios.

Try to get into the habit of being consistent with your internal links.

More importantly, go to your web server and set-up a permanent (301) re-direct from the other versions of your domain to the URL format you have selected for your primary. Your visitors won’t notice any difference, but you can make sure that any link value that the alternative URLs have gained aren’t lost.

The search engines are getting better at resolving this issue and Google Webmaster Tools allows you to set a preferred domain. However, you shouldn’t rely on this and instead use a 301 re-direct to ensure that you control which view of your domain you’d like the world to see.

Share this post

Free Digital Marketing Audit

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

What do you think?

aspect-ratio
Kelly-Anne Crean

Keyword Anchor Text – Good or Bad?

Kelly-Anne Crean
30th Nov 2020
SEO Blog
aspect-ratio
Steve Harris

How Often Should I Manage And Optimise My PPC Accounts?

Steve Harris
27th Nov 2020
PPC Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • This field is for validation purposes and should be left unchanged.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross