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Apart from being a dreadful word, canonicalisation is an important factor for Webmasters and site owners to consider. Basically, it refers to picking the URL that you want for your primary URL and re-directing the ‘other versions’ to it.
Let’s say you have:
Although you would imagine they’re all the same, technically they are different. Potentially, a web server could show a different profile, e.g. links and content, for each of these scenarios.
Try to get into the habit of being consistent with your internal links.
More importantly, go to your web server and set-up a permanent (301) re-direct from the other versions of your domain to the URL format you have selected for your primary. Your visitors won’t notice any difference, but you can make sure that any link value that the alternative URLs have gained aren’t lost.
The search engines are getting better at resolving this issue and Google Webmaster Tools allows you to set a preferred domain. However, you shouldn’t rely on this and instead use a 301 re-direct to ensure that you control which view of your domain you’d like the world to see.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.