Call 03332 207 677

Lucy Griffiths

What’s in a Name? Brand Searches Dominate UK Search Engine Queries

29th Aug 2008 SEO Less than a minute to read


It has long been known that searchers very often search for a brand for research purposes or even as a preference to typing the URL straight into their browser.

By way of example, Google estimate that there are an average of just over 300,000 searches for ‘coca cola’ every month.

To reinforce this message, Hitwise UK have announced in their recent newsletter that 88% of searches for the top 2000 most popular keywords performed during May 2008 were for brands. Not surprisingly, ‘facebook’ was top of the brand searches accounting for 1 in every 72 searches performed. (Facebook Becomes Third Most Visited Site in UK)

Clearly, it is impossible to know the intent of the individual user when they search for a specific brand but UK online advertisers will need to consider the implications of this, particularly after Google removed restrictions on bidding on trademarked terms within their AdWords Pay per Click platform back in April.

Share this post

Lucy Griffiths
About the author

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?