We love digital - Call
0330 353 0300Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 0330 353 0300Circle Info

Lucy Griffiths

What’s in a Name? Brand Searches Dominate UK Search Engine Queries

29th Aug 2008 SEO Blog Less than a minute to read

It has long been known that searchers very often search for a brand for research purposes or even as a preference to typing the URL straight into their browser.

By way of example, Google estimate that there are an average of just over 300,000 searches for ‘coca cola’ every month.

To reinforce this message, Hitwise UK have announced in their recent newsletter that 88% of searches for the top 2000 most popular keywords performed during May 2008 were for brands. Not surprisingly, ‘facebook’ was top of the brand searches accounting for 1 in every 72 searches performed. (Facebook Becomes Third Most Visited Site in UK)

Clearly, it is impossible to know the intent of the individual user when they search for a specific brand but UK online advertisers will need to consider the implications of this, particularly after Google removed restrictions on bidding on trademarked terms within their AdWords Pay per Click platform back in April.

Share this post

Free Digital Clarity Call

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

What do you think?

aspect-ratio
Sophie Roberts

Kooznews: December 2021

Sophie Roberts
@hospitalitysoph
2nd Dec 2021
News
aspect-ratio
Hannah Pennington

DIY Digital Strategies: Are They A Mistake?

Hannah Pennington
29th Nov 2021
Brand

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross