We're hiring

Call 03332 207 677

Lucy Griffiths

What’s in a Name? Brand Searches Dominate UK Search Engine Queries

29th Aug 2008 SEO Less than a minute to read


It has long been known that searchers very often search for a brand for research purposes or even as a preference to typing the URL straight into their browser.

By way of example, Google estimate that there are an average of just over 300,000 searches for ‘coca cola’ every month.

To reinforce this message, Hitwise UK have announced in their recent newsletter that 88% of searches for the top 2000 most popular keywords performed during May 2008 were for brands. Not surprisingly, ‘facebook’ was top of the brand searches accounting for 1 in every 72 searches performed. (Facebook Becomes Third Most Visited Site in UK)

Clearly, it is impossible to know the intent of the individual user when they search for a specific brand but UK online advertisers will need to consider the implications of this, particularly after Google removed restrictions on bidding on trademarked terms within their AdWords Pay per Click platform back in April.

Share this post

Lucy Griffiths
About the author

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

What do you think?

  • aspect-ratio Samantha Noble at Voice FM
    Cat Birch

    Samantha Noble Shares Paid Media Insight on Voice FM

    Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
    (more…)

    Cat Birch
    @MissCatBirch
    18th Jan 2017
    News
  • aspect-ratio Create Britain
    Cat Birch

    Koozai Supports The Drum Network and Their ‘Create Britain’ Initiative

    The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.

    Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.

    (more…)

    Cat Birch
    @MissCatBirch
    13th Dec 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?