We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Lucy Griffiths

What’s in a Name? Brand Searches Dominate UK Search Engine Queries

29th Aug 2008 SEO Less than a minute to read

It has long been known that searchers very often search for a brand for research purposes or even as a preference to typing the URL straight into their browser.

By way of example, Google estimate that there are an average of just over 300,000 searches for ‘coca cola’ every month.

To reinforce this message, Hitwise UK have announced in their recent newsletter that 88% of searches for the top 2000 most popular keywords performed during May 2008 were for brands. Not surprisingly, ‘facebook’ was top of the brand searches accounting for 1 in every 72 searches performed. (Facebook Becomes Third Most Visited Site in UK)

Clearly, it is impossible to know the intent of the individual user when they search for a specific brand but UK online advertisers will need to consider the implications of this, particularly after Google removed restrictions on bidding on trademarked terms within their AdWords Pay per Click platform back in April.

Share this post

What do you think?

  • aspect-ratio site-speed-blog
    Ross Momtahan

    A Guide To Page Speed Metrics

    Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.

    With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)

    Ross Momtahan
    20th Jul 2018
    SEO
  • aspect-ratio
    Dan Rice

    What Does Content Marketing Mean?

    The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.

    (more…)

    Dan Rice
    @thedangrice
    18th Jul 2018
    Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.