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Users dwell when they mouse over an ad, or interact with a rich media placement such as a video.
According to a recent article from eMarketer [see: Boosting Conversion with More Engaging Ads) Users who ‘dwell’ convert.
The article states that high dwell rates correlated with high engagement, brand-related searches and ultimately conversions. It went onto say that an increase in dwell rate from 5% to 15% translated to an increase in conversion from 0.4% to 0.6%, up 45%.
This makes interesting reading and highlights the importance of ad placement, for example ads on pages with good editorial content tend to engage users and deliver better dwell metrics.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.