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Every now and then a story emerges showing the potential fragility of the Internet. With so many businesses and personal users largely dependent on the web to provide revenue and entertainment, ensuring we stay online is increasingly becoming a necessity rather than a luxury.
With news of continuing web attacks occurring, albeit primarily on governmental sites, which have caused slowdowns and even bought some to a grinding halt, the age of cyber terrorism seems to be well and truly upon us.
Fears of wider attacks have been universally downplayed; however that won’t stop some questioning whether our reliance on all things online is wise. With the finger being pointed firmly at Kim Jong-Il’s North Korea for the latest wave of strikes, who knows what could be next?
Fortunately, the complexity of orchestrating such attacks and the amount that governments across the world now invest in preventing them, suggests there’s no need to panic just yet. You don’t need to start pulling down the shutters on your online enterprise, but this may serve as a reminder of the vigilance required when dealing on the Internet.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.