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Every now and then a story emerges showing the potential fragility of the Internet. With so many businesses and personal users largely dependent on the web to provide revenue and entertainment, ensuring we stay online is increasingly becoming a necessity rather than a luxury.
With news of continuing web attacks occurring, albeit primarily on governmental sites, which have caused slowdowns and even bought some to a grinding halt, the age of cyber terrorism seems to be well and truly upon us.
Fears of wider attacks have been universally downplayed; however that won’t stop some questioning whether our reliance on all things online is wise. With the finger being pointed firmly at Kim Jong-Il’s North Korea for the latest wave of strikes, who knows what could be next?
Fortunately, the complexity of orchestrating such attacks and the amount that governments across the world now invest in preventing them, suggests there’s no need to panic just yet. You don’t need to start pulling down the shutters on your online enterprise, but this may serve as a reminder of the vigilance required when dealing on the Internet.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)