Call 03332 207 677

Stephen Logan

UK Bandwidth Figures Reveal Major Shortfalls

28th Jul 2009 SEO 2 minutes to read


If your Internet connection hasn’t been up to scratch you’re by no means alone. With news that broadband in the UK is falling below the speeds that most providers are claiming to offer, clearly something is a little amiss.

Fortunately for the providers they are protected by that key phrase ‘up to’. This ensures that they don’t fall under any of Trading Standards terms of service laws. It’s particularly bad news for Tiscali users. They were found to be the worst offenders, offering somewhere between a miserly 3.2 and equally uninspiring 3.7Mbps on their standard ‘up to 8Mbps’ package. Not good.

It does however fit in with the Government guidelines set out in the Digital Britain report, which states that all broadband should supplied with a minimum bandwidth of 2Mbps; although in fact 19% fell beneath this target too.

Connection speeds play a vital part in the future of business online. Not only do companies need to be able to market themselves, but customers also need to find them. With greater bandwidth comes greater opportunity to expand the services you can offer and will ultimately help improve innovation online.

This latest news is by no means all doom and gloom. Yes, we’re not getting the broadband speed that we’re paying for; but it’s still of a very high standard. Plus there are plenty of providers out there, many of whom can provide a far better service than some of the poorer performing ISPs; so be sure to look around.If your Internet connection hasn’t been up to scratch you’re by no means alone. With news that broadband in the UK is falling below the speeds that most providers are claiming to offer, clearly something is a little amiss.

Fortunately for the providers they are protected by that key phrase ‘up to’. This ensures that they don’t fall under any of Trading Standards terms of service laws. It’s particularly bad news for Tiscali users. They were found to be the worst offenders, offering somewhere between a miserly 3.2 and equally uninspiring 3.7Mbps on their standard ‘up to 8Mbps’ package. Not good.

It does however fit in with the Government guidelines set out in the Digital Britain report, which states that all broadband should supplied with a minimum bandwidth of 2Mbps; although in fact 19% fell beneath this target too.

Connection speeds play a vital part in the future of business online. Not only do companies need to be able to market themselves, but customers also need to find them. With greater bandwidth comes greater opportunity to expand the services you can offer and will ultimately help improve innovation online.

This latest news is by no means all doom and gloom. Yes, we’re not getting the broadband speed that we’re paying for; but it’s still of a very high standard. Plus there are plenty of providers out there, many of whom can provide a far better service than some of the poorer performing ISPs; so be sure to look around.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?