Twitter Benefiting from $48 Million of Free Advertising

Imagine how big your site would be if you managed to achieve $48 million of free third-party advertising in a single month. Probably something a little like Twitter.

Television, radio, magazines and newspapers, it seems wherever you turn there’s a Twitter story circulating. With 21 million unique visitors in the month of June generating a little over 2.7 billion impressions, Twitter is a site that is growing; both in reach (14% more visitors than May) and in exposure.

It should also be noted that the $48 million figure being mooted is only for the US market coverage for the month of June. Therefore globally, after all it is a global product, Twitter’s exposure is more likely to be considerably higher.

The report in Advertising Age appears to show that Twitter is still a site at the end of everybody’s fingertips and a word on all our lips. It shows that whilst this may represent a temporary high, it is getting far more media attention that any of its online rivals; notably Facebook (the most popular social media site in the world) and Google (the most popular site in the world).

This size of growth is unsustainable, even the main people behind Twitter would probably agree with that sentiment. However, the bubble still looks some way off bursting; with $48 million worth of free backing, long may it continue too.

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