We're hiring

We love digital - Call
03332 207 677Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677Circle Info

Tara West

Things to Consider When Creating a Website For a Different Country

14th Apr 2011 SEO 3 minutes to read

One of the greatest attributes of the internet, is that it can make having a global presence accessible to many businesses which otherwise would not have that opportunity. It is easy to think that simply because you have a website online, that your business is global. If you are to create a truly successful global website however, there are many things to take into consideration. This post summarises four of them:

Domain Name

The First is the domain name. This may have already been decided from the brand or product name, but if you are lucky enough to be planning from the very start, put some serious thought into the name of your domain and global implications. If your brand is already well known, the strength of its reputation might mean that you should include the brand name within the domain name. If you are a new or unknown brand, you could benefit from including the type of service as well as the country or location which it targets within the domain name. For example www.plumbing-france.fr.


The corporate colours of a brand can have a great influence on its success. It can make or break a website through determining its look and feel. When creating a global website, it is important to remember that colours have many different meanings in different countries and cultures. For example, white can symbolise mourning in China, whilst white is often associated with purity or new life in the U.K. Another example is how in the UK, we associate red as bad and green as good, but in Korea and China, the meaning is opposite.

The colours used in the website may already be determined by the corporate brand, but if not try to adapt your site to suit the country to which you are targeting it to.
It is also important to consider the appropriateness of images used for different cultures.


Consider the different kinds of technology the majority of the target country uses. An example of this is browsers. In Japan, Internet Explorer is the most widely used internet browser, where as in the UK we have a much wider variety of browsers being used – including Firefox and Chrome. Ensure that when you create your site, you test it thoroughly for different browser types, keeping in mind any priorities for the intended country of use.


The language of the content on the site is very important, with many studies suggesting that visitors are much more likely to convert online if it is through a website which is in their native language.

This may seem as simple as a translation of copy, but it is also important to consider other factors such as number formatting and representation, as dates are often formatted differently in different countries. It is important not to simply rely on Google Translate, as this can often return some strange translations which are unlikely to encourage the consumer to feel like the site was intended for their use. One example is where a search for Jimmy Choo returned a French web page. By clicking the ‘Translate This Page’ button on the search engine results page:

A rather broken English translation was created:

The original page read like this:

You will need to invest in a reliable language translation solution if you are to really convince users of a different country that your site was built for them and stand a chance of competing with other sites which are likely to already exist in their native language.

This shows the importance of not taking short cuts when creating a website intended for users in another country, if you are to make them feel comfortable and welcome within your site.

Share this post


What do you think?

BrightonSEO round up - September 2019
Stacey Parsons

BrightonSEO roundup: A collection of our highlights

Stacey Parsons
17th Sep 2019
Koozai to attend BrightonSEO September 2019
Stacey Parsons

BrightonSEO September 2019: What we’re looking forward to

Stacey Parsons
3rd Sep 2019

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.
Circle Cross

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.