We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
There has been a recent spate of sites where users can offer services for a specific sum of money. One of the most popular examples is Fiverr, where users can advertise something which they would do for $5. Since its release there have been a few similar platforms and Fiverr clones go live and offer the same service.
These sites do not offer anything particularly new; web users have long been able to advertise products/services online with platforms such as EBay, Gumtree, Craig’s List and other similar classified ads websites. Fiverr and other similar sites have just come up with a unique way for people to advertise services online and this has proven to be popular.
Five Dollar SEO and Marketing
As you can imagine, these sites have seen lots of weird and wonderful services and offers being advertised, including a fair number of marketing, SEO and Social Media jobs.
Here are some common examples:
Paying for a number of Backlinks, this can be anything from 10 to 1000’s of ‘guaranteed’ links to your site.
Then there are listings which sell a number of high Page Rank or .edu backlinks, or links from websites that claim to be of a high authority.
You can also get listings which are more related to Social Media, many offering to Tweet out something relating to you, others offering to Bookmark your site to a specified number of places.
Aside from link building and social media, some users offer to carry out keyword research for the site. They will look for apparent ‘niche’ keywords for you to use on your site.
These are just some examples of the kind of listings you will find on sites like Fiverr. Similar adverts can be found on sites like Ebay and Gumtree, with a myriad of similar services on offer, albeit for a variety of prices. I previously wrote a Blog post titled ‘Why you shouldn’t buy links on Ebay‘, this discussed the issues that you may come across if you buy links through EBay.
So should or shouldn’t you use these services?
The short answer would be no. Most of the services are likely to be genuine and could potentially offer some quality backlinks for the site, however the lack of control over the link location and placement could potentially have a negative effect on your website.
There are a number of reasons why this could have a negative impact for your website:
Good uses of these platforms
Taking the above cautions into consideration, I would like to say that not all services on these platforms are bad. You should be wary of what exactly you are getting for five dollars, this is a tiny amount of money compared to what some people spend on services to benefit SEO and you should consider that you may be getting little in terms of value as well.
If the service is advertising a link package of some sort and you have little control or influence as to where these links will go and the types of links, I would generally avoid these.
Here are some positive uses of the platform that may benefit your SEO progress:
So be creative with this platform, just don’t use it to cut corners because it is more than likely going to do you more harm than good.
There are not necessarily any direct alternatives to sites like Fiverr that don’t offer a similar service or collection of services. There are many SEO tools available online, some are free and some ask for a bit of money or a subscription fee. These tools come with many different functions and help with keyword research, finding links, analysing your website and more (see the Google Keyword Tool, Link Dex and SEOmoz tools for good examples). Tools can essentially cover every aspect of SEO and it then requires you to take action on the findings. This is a much better strategy as opposed to paying for a few services that you will have little control of.
Hand Holding A 3D SEO Sphere via BigStock
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.