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If anyone thought that the deal between Yahoo and Microsoft was done and dusted they’d better think again. Stories have continued to emerge since the agreement was finally brokered last week over how this working partnership will function, and just what Yahoo are getting out of this whole deal.
Well, according to some sources this morning they’ll be getting $150million in three bitesize chunks over three years. For their part, Microsoft will be recruiting 400 Yahoo personnel into its ranks; all of which is supposed to help make the transitional process far smoother.
Small-print within the deal has also been highlight, showing that Yahoo can walk away from the merger if Microsoft fails to meet search revenue targets. This of course adds some much needed stability to the overall agreement; particularly on the part of Yahoo, who have been heavily criticised for the apparent turning of their back to search and for not recouping anywhere near as much as they were originally offered last year.
Although it should be noted still that this partnership is not yet a working one. There are still months of legal wrangling ahead as they try to get it past the antitrust regulators; in fat most sources suggest that early 2010 is when we can realistically expect to see YaBing granted permission to complete the deal.
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.