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In the current financial climate, it appears no job is safe. With 2.1 million people in the UK alone out of work, even search marketing careers appear to be under pressure.
In a recent survey, Search Engine Roundtable polled 400 search industry professionals and found that 7% considered themselves unemployed. This is in line with current UK unemployment figures, which equates to around 6.7% of the population of an employable age. However, these results are still sure to raise a few eyebrows.
But of course it isn’t all doom and gloom. Search marketing remains a dynamic and highly varied career choice. Whether working for an agency or going into freelance self-employment, there are plenty of search marketing career opportunities available in this fast moving industry. Plus, whilst this is a useful indication of what state this sector is in, it is by no means a definitive study. So no need to panic just yet.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.