We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
At Koozai we know how important it is to have effective and unique content on your website.
Contrary to beliefs, website content development differs greatly from other media as it has to satisfy a much greater audience. Website content development is more complex than people give it credit as in today’s world your copy has to achieve all of the following or it will not succeed in its job to convert:
We believe good website content is of the utmost importance as it will define the difference between great conversions and next to no conversions.
Great Content = Great conversions + High ROI
The content of your website will be the initial compelling factor encouraging people to buy your product and/or service. Therefore it is of utmost importance that the content is structured correctly to receive maximum impact and a high conversion rate.
When you are creating or having content created for your website keep the following top tips in mind:
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.