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At Koozai we believe the most important search engines are the ones that deliver the most traffic and this changes from country to country but for the UK and USA the big 3 are the same. So to highlight exactly how they compare to one another, at least in terms of search volume, we’ve taken a look at the top search engine share.
Google, Yahoo and MSN are the big 3 in question and control one big slice of the internet traffic, approximately 91% of all UK and 93.4% of the USA search engine traffic.
UK Search Engine Share:
USA Search Engine Share:
At Koozai we offer the real deal and optimise website’s for the main 3 search engines so that you get quality relevant traffic to your website.
Bottom line, if your not in the top 3 search engines you are missing out on nearly all natural search enquires.
(Statistics from may 2006 Source: Hitwise)
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.