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Meta descriptions are a fundamental part of any good SEO project. In the past, they influenced rankings directly, until the search engines caught on to the way that SEOs were abusing them with keyword stuffing. Today, they are still fundamental, but for very different reasons.With SERPs (search engine results pages) becoming increasingly saturated with paid, local and organic results, it is more important than ever to stand out on the page and encourage a user to click and visit your site. Having a good Meta description s one way to achieve this.
This post gives you ten tips for writing compelling Meta descriptions:
There are lots of mixed opinions on best practice for Meta and often the success of your tactics depends on what will suit the kind of service of product you are offering. An exclamation mark may suit a bouncy-castle hire website but might not work so well on a medical treatment website. Remember to use your 155 characters wisely as they could be the difference between a click or no click!
Please feel free to put your thoughts and ideas about what makes good Meta below in the comments section of the post.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.