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Meta descriptions are a fundamental part of any good SEO project. In the past, they influenced rankings directly, until the search engines caught on to the way that SEOs were abusing them with keyword stuffing. Today, they are still fundamental, but for very different reasons.With SERPs (search engine results pages) becoming increasingly saturated with paid, local and organic results, it is more important than ever to stand out on the page and encourage a user to click and visit your site. Having a good Meta description s one way to achieve this.
This post gives you ten tips for writing compelling Meta descriptions:
There are lots of mixed opinions on best practice for Meta and often the success of your tactics depends on what will suit the kind of service of product you are offering. An exclamation mark may suit a bouncy-castle hire website but might not work so well on a medical treatment website. Remember to use your 155 characters wisely as they could be the difference between a click or no click!
Please feel free to put your thoughts and ideas about what makes good Meta below in the comments section of the post.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.