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When it comes to tracking and recording business website statistics, you will find that most web hosts will provide some kind of statistical package as part of your hosting arrangement.
However, these vary in quality and very often only give a superficial level of detail. If you’re a small business and serious about your search engine marketing efforts, be it search engine optimisation (SEO) or pay per click (PPC), then you will want (need) to have a professional analytics package. There are many solutions out there, such as the brilliant Clicktracks Analyzer, but these solutions are often out of the reach for many small business owners.
So, if you’re looking to get business website statistics, what do you do? Well, at Koozai we always recommend our search marketing clients use Google Analytics. Despite being totally free, this is no lightweight solution. Once you set-up your Analytics account, you’ll be provided some code that you simply add to every page of your site. From this point on, your site will be tracked, and not just for Google. You’ll be able to see stats for total visitors, for all search engines as well as direct traffic and visitors from your pay per click campaigns. In particular, if you’re using Google AdWords, you’ll benefit from enhanced reporting capabilities.
From a single account you can manage multiple sites and even share data with other users. Reports can be exported and your data can be ‘sliced and diced’ in many different ways.
All in all, Google Analytics has provided individuals and businesses of all sizes, a great way to get the most out of their website statistics. It may not be 100% accurate, as some users opt out of Google tracking, but for a free piece of analytics software it is as thorough as you can hope.
It is also useful for setting up goals and tracking how many conversions your site receives. Specialist e-commerce programs are available for etailers and it is always straightforward to split your statistics how ever you wish to do so. For all these reasons and more, we are always more than happy to recommend Google Analytics to our clients.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.