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As a part of our new SEO Tools section, Koozai are pleased to be able to offer our Lead Tracker application.
This simple tool has been designed to help you find out a little more about where your conversions originated from. Using a straightforward piece of coding embedded within your site, you can log where a converting visitor came from and even what they were searching for to find you.
This is a fully automated system that will deliver reports directly to your inbox as and when a conversion occurs. The Lead Tracker will ensure that you are kept right up to date with all your website’s conversions, whilst also giving you valuable information for your future SEO work.
Search Engine Optimisation relies on continuous feedback in order to determine where it is succeeding and where improvements could be made. By receiving information on what phrases your conversions came from, you should be able to better understand which terms are working well and which need to be developed. With this information you can better shape your future SEO campaigns.
The tool itself won’t cost you a penny and has no obligations whatsoever, so feel free to use it as you wish. To get the code and download it for yourself, visit the SEO Tools section and select Lead Tracker.
If you have any comments, issues or suggestions relating to the Lead Tracker tool, please leave a message below. We value your feedback and will endeavour to help you with any issues that you might have encountered using the Lead Tracker.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.