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I’ve put together a quick list of SEO tools, blogs and resources that I’ve recently stumbled upon and wanted to share. Whilst there are bigger, more established sources out there, it’s sometimes easy to overlook the newer, smaller varieties. So this is a nod in the direction of a few resources that you may not have discovered just yet. However, if you have any others that you wish to add, please feel free to include these in the comments at the bottom of the page.
Nibbler is a tool that helps you see how accessible, optimised and social your websites is. It outputs some useful data that enables you to identify where your website is succeeding and where it is failing. When clicking on the various report areas you can see areas for improvement and it informs you what actions to take to improve your overall score. For a nice touch, the website assigns badges to your website in the areas where it succeeds and ranks the website with the others it has already tested.
GTmetrix is another online website analysis tool, however this site specifically focuses on site speed and gives detailed recommendations on how to improve performance. This site provides useful, actionable steps to help ensure your website optimised for speed.
Ahrefs is an online tool for analysing website backlinks. It provides an overview of website backlink discovery and details the top backlinks. The site will give you an overview of a website’s links initially and will list up to five referring backlinks. For more, you will need to sign up to their premium service.
One great use of this tool is to track new backlinks and to highlight ones which have been lost. The tool also has a built in SERP analysis tool that allows you to track rankings across various search engines, this is a paid feature of the tool.
Blekko predominantly markets itself as a “spam free search engine” and is particularly useful for searching the web whilst utilising Slashtags, giving you more control on the results. They also have some really useful built in SEO features that some of you may not already know about. By typing in a URL followed by ‘/SEO’, you get a nice dashboard where you can view inbound link statistics, duplicate content information and crawl stats. Navigating around the options you will find other useful functions; for instance, if you type URL followed by ‘/inbound’, you will see a list of site backlinks that are filterable via date discovered or anchor text.
Ifttt is a brilliant tool that allows you to automate certain tasks across the web using a variety of popular platforms. Some examples include automatically thanking users in Twitter when they Retweet you, setting up automatic Facebook posts or even post straight to Tumblr if you post a photo on Facebook. These are just some examples of the many automated functions that this site can help you to achieve.
SEO & Marketing Blogs
Kaiser the Sage is a personal blog from the Philippines-based online marketer Jason Acidre. The blog focuses on all aspects of online marketing including posts on conversion, online strategy, social media and more. The blog has already started making a name for itself within the industry and is definitely one to follow.
This is a great blog on search engine optimisation from Gianluca Fiorelli, a well respected online marketing and SEO specialist. His blog includes useful and interesting posts on the online marketing field and occasionally features an interview with a well known figure from the marketing world.
Point Blank SEO is a blog focused on Link Building from Jon Cooper, an experienced SEO. The blog covers link building from lots of different angles and it definitely a helpful one to follow.
This is the personal blog from Distilled SEO Consultant John Doherty. He shares his thoughts on a range of online marketing issues and regularly publishes findings from unique research, often unearthing some hidden SEO gems.
A Smart Bear is a blog that talks about marketing, specifically from a Startup perspective. Regardless of whether you are involved in a startup, it still offers some solid marketing advice and some interesting reading.
Heidi Cohen is an experienced marketer. Her blog provides useful marketing insights from the digital and direct marketing sectors. This is a useful blog to follow for anyone who wants to gain a unique insight from someone with extensive experience and knowledge within the industry.
This book markets itself as a DIY guide to SEO, Search Marketing, Social Media and Online PR. This book offers a good overview on how to manage your online presence for success.
This book focuses on social media with the aim of helping you improve your online presence and drive more revenue from your online properties, a book that serves as a good reference point for today’s marketers.
This book focuses on internet marketing tactics for establishing authority within your own field and how to promote yourself from within this field. A quality no nonsense guide to building a reputable online presence.
Do you know of any further new SEO resources? If so please share them below
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.